Empowering IPA to
Transform Healthcare Negotiations
Empowering IPA to Transform Healthcare Negotiations
Case Study:
Independent Practice Association (IPA) for Medical Practices
A newly formed Independent Practice Association comprising several medical practices, established with the goal of negotiating equal reimbursement rates, reducing operating costs, and creating group purchasing opportunities.
Challenge
The IPA needed to establish a strong, credible public presence to effectively negotiate with insurance companies and attract more practices to join the association. They required a professional digital footprint that conveyed trustworthiness and authority in the healthcare sector.
Recognized the critical importance of professional, credible public messaging to influence negotiations and portray the IPA as a formidable entity in the healthcare industry. A strong online presence was identified as essential for adding credibility and supporting their negotiation leverage with insurance providers.
Storyright
Solution
We partnered with the IPA to enhance their public-facing messaging, focusing on the development of their website and initial content strategy:
Website Development
Designed and launched a professional website that clearly communicated the association's mission, benefits, and the collective strength of its member practices.
Content Strategy
Crafted a series of foundational blog posts that addressed key industry issues, showcased the expertise within the IPA, and highlighted the benefits of collective bargaining. These initial posts were designed to educate, engage, and attract potential new member practices while reinforcing the association’s negotiating position.
Public Messaging
Streamlined and refined their messaging to ensure consistency across all platforms, enhancing their professional image and credibility in all external communications.
Results
In their first year following the launch of the new branding and communication strategy, the IPA successfully negotiated significantly higher reimbursement rates for their members. Their enhanced online presence and strategic initial content not only increased their credibility but also positioned them strongly for future growth and negotiations. Importantly, the professional and authoritative nature of their digital footprint has garnered significant interest from potential new medical practices, indicating a promising expansion of their membership base. This demonstrates the power of strategic public messaging in achieving comprehensive business objectives and attracting prospective members.
