On the Path to Impacting 1 Million Lives:
A Nonprofit's
On the Path to Impacting 1 Million Lives: A Nonprofit's
Case Study:
Nonprofit Organization
A nonprofit dedicated to preventing eating disorders with the ambitious goal of changing the behavior of 1 million adults per year by FY 2030 to reduce the incidence of these disorders among children.
Challenge
The organization needed to clearly articulate its mission, raise brand awareness, significantly increase website traffic and pledge numbers, and ultimately drive positive behavior change to meet its goal.
Understanding the importance of their mission, we recognized the need to enhance their messaging to resonate deeply with potential supporters and donors. A strategic approach was essential to amplify their voice and extend their reach.
Storyright
Solution
We clarified their message to resonate with key demographics and crafted a comprehensive digital and content strategy that included:
Mission-Focused Messaging
Refined their mission statement for clarity and impact, ensuring it was front and center in all communications.
Content Development
Created engaging, informative content for their website and social media channels that highlighted the urgency and importance of their mission.
Targeted Outreach
Implemented targeted social media campaigns and Google Ad Grant strategies to reach a broader audience and drive engagement.
Results
- The revamped messaging and targeted digital strategies had a profound impact:
- Website Visitors up by 247%
- Social Media Impressions up by 165%
- Social Media Engagements up by 280%
- Post Link Clicks up by 1,819%
- Video Views up by 686%
- New Followers up by 7,350%
- Conversions up by 2,183%
(6 month impact without paid media)
This enhanced mission clarity and strategic digital engagement helped the nonprofit move closer to its goal of influencing the behavior of 1 million adults by 2030, demonstrating the critical role of effective messaging and digital strategy in scaling impact.
