Uniting for Change:
Faculty
Influence in Contract Negotiations
Uniting for Change:
Faculty Influence in Contract Negotiations
Case Study:
Faculty Union Negotiation Strategy
A group of faculty union members frustrated with the slow progress in contract negotiations with the state.
Challenge
The union members were dissatisfied with how their representatives were handling negotiations for their new contract, feeling that their needs and concerns were not being adequately addressed.
Recognized the need to amplify the voices of the faculty members to exert pressure on both their union representatives and state negotiators. A strong, clear messaging strategy was identified as essential to communicate their position effectively and push for a more favorable outcome.
Storyright
Solution
We developed a strategic communication plan centered around a series of compelling videos. These videos creatively outlined the faculty members’ stance and detailed the pushback they were experiencing from the state chancellor, aiming to:
Educate and mobilize support among the faculty and broader educational community.
Increase visibility and pressure on the negotiation process, highlighting the urgent need for fair terms.
Empower the union members by giving them a direct platform to voice their concerns.
Results
The video campaign led to a swift resolution of the negotiations, achieving favorable terms for the faculty members. Moreover, the success of this strategy established a new precedent for the members’ engagement in union activities and negotiations with the state. It laid the groundwork for future contracts, ensuring that the faculty would be a formidable force in advocating for their rights and would not be overlooked by either their union representatives or state officials.
