Achieving a
High-Margin Procedures
Case Study:
Medical Practice
A mid-size medical practice reached out to us seeking strategies to increase patient bookings for new aesthetic services. They aimed to achieve this growth without incurring the high costs associated with expanding in-person sales staff, focusing on leveraging high-margin services to enhance their overall business model.
Challenge
Needed to boost patient bookings for their aesthetic services without significantly increasing overhead costs through additional sales personnel.
Identified the opportunity to utilize digital marketing tools and techniques to efficiently attract and convert patients for the high-margin aesthetic services, reducing the need for direct sales staff involvement.
Storyright
Solution
Implemented a comprehensive digital marketing strategy:
Email Marketing
Developed an effective email marketing sequence tailored to engage current patients and introduce them to the new aesthetic services.
Landing Pages
Designed a high-converting landing page that not only educated patients about the aesthetic services but also featured compelling calls to action and offers that could be easily booked online.
Results
- The strategy led to a significant increase in bookings for aesthetic services, achieving a twenty-fold increase in high-margin procedures. This success was accomplished without the addition of sales staff, demonstrating the effectiveness of strategic digital marketing in enhancing service uptake and boosting revenue.
